KAIYA'S STORY
Meet Kaiya - Founder of PSWW
Hi! My name is Kaiya. I’m 13 years old, in 7th grade, and I live in Beverly, MA. When I’m not at school, you can usually find me curled up with a good book, crocheting something cute, practicing karate moves, singing my heart out in musical theatre, or hanging out with my friends and family. I also love being outside—whether I’m walking a trail or splashing at the beach, nature is one of my favorite places to be.
PSWW stands for Perfectly Strange, Wonderfully Weird — and that’s kind of my whole message to the world.
PSWW isn’t just apparel. It’s a reminder:
✨ Be Yourself.
✨ Be Wonderful.
✨ Be Weird.
What does PSWW mean?
Why I Started PSWW...
I started PSWW because I wanted people to feel comfortable being themselves. Everyone deserves to be able to express who they are, no matter what anyone else thinks. If we were all the same and liked all the same things, the world would be… well… suuuper boring. Our differences are what make life exciting, creative, and meaningful.
I truly hope that as PSWW grows, so does the kindness in the world. My biggest wish is that we all learn to treat each other the way we want to be treated — with respect, compassion, and a little bit of weird, wonderful joy.
GIVING BACK
More than just apparel
Fashion With a Heart and a Standing Ovation. Every piece we create is made to help you embrace your weird wonderful ways. We support the music that makes your foot tap, the theater kid who always knows their cue, the doodles that turn into masterpieces, and the dance routines performed in living rooms everywhere.
And because creativity should never be limited, 10% of all profits goes right back into arts programs for K–12 students.
When you wear Be PSWW, you’re helping fund:
🎭 Performing arts
🎨 Visual & classroom arts
🎶 Music programs
💃 Dance and movement classes
Basically, you’re helping kids discover their spotlight.